Some results from recent PR distributions
Over the past three years, client press releases have averaged over 11 entries within the printed press with an estimated equivalent advertising value of £8,900 per press release.
In addition, each press release also averaged 14 online entries on different commercial websites. This coverage helps drive traffic to client websites and increase the search engine visibility for client products/services. It also helps increase the overall search engine ranking of the client site due to the additional in-bound links generated.
Some examples of recent client PR coverage
Press release for a specialist supplier of material handling equipment on thir hoists beign used to build the Las Vegas High Roller observation wheel
Printed press coverage obtained within 28 journals (worldwide coverage)
Estimated equivalent advertising value: £67,005
Additional on-line coverage of 35 different commercial websites
Press release for a supplier of sealing products on their 'O' rings for mass flow controllers
Printed press coverage obtained within 16 journals
Estimated equivalent advertising value: £18,870
Additional on-line coverage of 18 different commercial websites
Press release for a supplier of compressed air equipment on their range of filter housings
Printed press coverage obtained within 17 journals
Estimated equivalent advertising value: £12,990
Additional on-line coverage of 15 different commercial websites
Press release for a supplier of cable management products on their range of energy chains
Printed press coverage obtained within 14 journals
Estimated equivalent advertising value: £11,290
Additional on-line coverage of 16 different commercial websites
Press release for a supplier of bacteria test equipment on their ATP bioluminescence system
Printed press coverage obtained within 11 journals
Estimated equivalent advertising value: £13,955
Additional on-line coverage of 12 different commercial websites
Press release for a supplier of commercial insulation products on their range of mechanical pipework insulation
Printed press coverage obtained within 14 journals
Estimated equivalent advertising value: £10,200
Additional on-line coverage of 16 different commercial websites